Short for High Efficiency Image Format, is a file format for storing images and sequences of images, developed to provide better image quality at smaller file sizes compared to traditional formats like JPEG. It uses advanced compression techniques, particularly the High Efficiency Video Coding (HEVC) standard, to achieve high image fidelity while reducing storage requirements. HEIF supports features such as transparency, HDR (High Dynamic Range), and the ability to store multiple images in a single file, making it suitable for applications like live photos or bursts of images. It is increasingly used in smartphones and digital cameras, as well as in operating systems like macOS and iOS, where it can be an alternative to JPEG for photos.