Color balance is the process of adjusting the colors within an image or visual display to achieve a true and natural representation of the original subject or scene.
This adjustment is essential in photography, graphic design, and digital imaging to ensure that colors appear as they should without any skewing towards a particular hue, such as being overly warm (orange/red) or cool (blue). The primary objective is to attain a neutral color representation, where whites appear genuinely white, and all other colors are faithfully depicted.